Writing funding proposals is an inevitable part of almost all academic and business life. It is a process that can be carried out either by an individual or by a group. The purpose of writing a funding proposal is to persuade an audience to contribute money to your project or organization. Think carefully about your proposal before writing and submitting it, asking yourself, “Why should the source of your funds (be it from the university, a private organization, or the government) give you money?” The purpose of your funding proposal is to answer this question in a persuasive and detailed manner.
Approach your proposal as a persuasion or an argument. You should be able to sum up your project in a one-sentence thesis: what are you doing, and why?
Your audience wants to know how your proposal will be carried out, why you're qualified to carry it out, and how they stand to benefit by your carrying it out. A helpful way to approach this is to use the rhetorical triangle to frame your writing process.